Brands driving digital transformation

“Half the money I
spend on advertising is wasted; the trouble is I don’t know which half.”


“Half the money
I spend on Advertising is wasted; the trouble is I don’t know
which half.”


The name “Which-50” is based on a quote by American industrialist, John Wanamaker, who once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Which-50 Media is a digital content business that makes senior executives more successful. We’re a thought leadership platform, creating content in the form of digital intelligence, premium content services, and professional development. All of our content services have been collaboratively built by journalists and marketers.

Which-50 Media is a professional service to senior executives and brands facilitating influence, education and growth through the power of content.

Which-50 Media Brands

Which-50 is an award-winning digital transformation news source for senior executives, powered by a global network of digital transformation specialists. B2B brands can share their expertise via sponsored content.

Which-50 Marketing Services offers cutting-edge solutions for B2B marketers including brand awareness, demand generation, thought leadership, content marketing support, and face-to-face engagement.

Our Team

Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the managing director of Which-50 Media and the director of the Which-50 Digital Intelligence Unit. He is the former associate publisher of The Australian Financial Review.

Paul Van Wensveen

Paul van Wensveen

As general manager, Paul drives the company’s day to day operations, works directly with clients, and is responsible for developing the business and operational strategy at Which-50 Media.

Felix Krueger

Felix Krueger

Felix is director at Which-50 Media overseeing sales, product management, and marketing. He has previously led the launch of Huffington Post Australia’s Partner Studio and Fairfax Media’s Brand Discover.

Tess Bennett

Tess Bennett

Tess Bennett is the editor of She is the former editor of Internet Retailing Australia and has covered the retail industry in Australia and abroad.

Matthew Dean

Matt Dean is Which-50 Media’s commercial director helping B2B brands achieve their goals with Which-50 Marketing Services. He is the former commercial director of industry body ADMA.

Joseph Brookes

Joseph is content producer managing the production of video and written content for editorial coverage on and commercial projects.

Contact Us

Reach out to us today.

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+61 02 9188 7841

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